They say this cat is a species called Oncilla, but he sure looks oddly familiar to us.
These super-rare cats are a bit smaller than a house cat and live in Central and South America. They are also super freaking cute:
The photo was taken by the Wildlife Conservation Society in Bolivia's Madidi National Park, and has won a BBC Wildlife camera-trap photo competition, in the New Discoveries category. Before being caught in the camera trap, officials didn't know the cat lived in the park.